Jul 21, 2026
The Lots-of-Low-Satiety-Calories Business Isn't What it Used to Be
Imagine sitting in a coffee shop when a thought hits you — many of the classic high-growth, low-satiety foods aren’t what they used to be. Byrne Hobart points out that the business model behind products like cigarettes, which thrived for nearly a century, depended on addiction, brand loyalty, and predictable margins. But here’s where it gets interesting — those same principles are now shifting in other sectors, especially consumer packaged goods. Hobart highlights how brands dominated because of high margins, strong distribution, and a little bit of regulatory safety net. But now, with grocery stores wielding more data and shifting consumer habits — think more eating out, warehouse clubs, and private labels — these old models are under pressure. The long-term outlook for high-margin, brand-driven businesses is changing, and Hobart suggests that what worked during the height of the CPG boom might not hold up much longer. The big takeaway? The game is evolving, and the winners will be those who adapt to a more data-driven, consumer-conscious landscape. That shift is subtle now, but it’s exactly the kind of signal that usually defines the next cycle.